Founded in 2017 by Aaron Farrow, the “Staged” brand first began as a local staging company for realtors before transitioning to become the exclusive staging service for the Farrow & Associates Real Estate Team.
Over the years, the team at “Staged” recognized the potential to scale this venture into something greater in order to set itself apart in a crowded market. More specifically, the company now presents an innovative approach to the staging, interior design & furniture process by creating an in-house end to end service offering for the consumer. Staged facilitates this process through 2 divisions; Staged Interiors & the Staged Store.
Staged Interiors features a team of designers that offer home staging, Airbnb styling, organizing & decluttering services, furniture redesign, and design services for the remodeling of your home or the sourcing of brand new furniture.
The Staged Store started in 2022 as a retail furniture store selling gently used and new furniture & decor at their seasonal popups – a practice that will continue into 2024 with a spring, summer, fall & Christmas popup sale. Their ribbon cutting ceremony marked the expansion of the Staged Store into the e-commerce space, where their team of designers curating a high end line of furniture and decor that offers both shipping and curbside pickup to allow the public access to their products when popup sales are not happening.
The company has found great success in leveraging their popups to focus on community initiatives. By collaborating with local causes, charities, and businesses during pop-up sales, Staged Store adds a philanthropic dimension to its endeavours. Having run fundraisers for the Northumberland Humane Society, The Fare Share Food Bank, the NHH and the Cornerstone Family Violence Prevention Centre while highlighting local businesses such as the Market & Smor, Craft Food House, Justin’s Pet Store and Prep Food Co., they hope to create more community-centred events going forward.
The journey of Staged is an ongoing narrative of growth, vision and transformation – not just of spaces, but of aspirations and possibilities. From its humble beginnings as a staging service to its current stature as a haven of design excellence, Staged Store continues to redefine the art of living beautifully. With a commitment to innovation, design, and community, the focus of Staged is bound to be one to watch.
Author: Pete Fisher
Has been a photojournalist for over 30-years and have been honoured to win numerous awards for photography and writing over the years. Best selling author for the book Highway of Heroes - True Patriot Love
